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FLAGSTAFF — A record-breaking crowd of more than 450 took part in the 10th annual “Flagstaff Summertime Tardeada — Mariachi and Folklórico Festival” held on Saturday, Aug. 9, 2025 at Our Lady of Guadalupe Catholic Church.

The free event, which celebrates Flagstaff’s Hispanic culture and community history, was headlined with the return of popular all-female Mariachi Rubor, with other entertainment including opening music by Cumbre, the ever energetic Ballet Folkloroco de Colores — Flagstaff and closing dance music by New Destiny.

In between the entertainment, the event included the traditional all veterans group photo, the Dale E. Crick Purple Heart Chapter No.793 truck display, new additions to the Flagstaff Nuestras Raíces Hispanic veterans banner display; a car show, arts & crafts booths, raffles and of course tasty Mexican and other food.

New this year were family games including the chancla/slipper toss for gift cards, and the Flagstaff Police Dept.’s booth and display where young people had the chance to learn about the workings of a police cruiser.

Premier Sponsors this year include the Coconino County Board of Supervisors (including District 1 Supervisor Patrice Horstman and District 2 Supervisor Jeronimo Vasquez), the Coconino Hispanic Advisory Council (CHAC), Flagstaff Findlay Toyota, Lozano’s Flagstaff Mortuary, Mike and Rhonda’s The Place, San Francisco de Asis Catholic Church, with a variety of supporting sponsors listed below. Flagstaff Nuestras Raíces members thanked all the sponsors for making this annual event possible.

Fund raised during the event go to the Flagstaff Nuestras Raíces’ Cultural Heritage Fund.

The weekend festivities concluded with a Mariachi Mass held on Sunday, Aug. 10 at Our Lady of Guadalupe Catholic Church.